Aims of the study programme:

• To provide students with a set of knowledge, skills and competence in marketing according to the 5th level of the framework defined in the Latvian education classification.
• Educate specialists in marketing with analytical and systemic thinking, whose knowledge and skills enable analysing and planning marketing processes in the organisation.

Study programme objectives:

• Provide a study process that complies with the laws and requirements of the labour market, as well as student-centred approach in higher education.
• To promote qualification development of the teaching staff in educational and scientific fields.
• To provide and develop research activities in the study programme.
• To provide and develop infrastructure and facilities under the study programme implementation needs.
• To develop international collaboration with related higher education institutions, enterprises and organizations.

Learning outcomes of the study programme:

Knowledge (knowledge and understanding)

• Knows the concepts and principles of marketing.
• Know the principles of marketing planning.

Skills(ability to apply knowledge, communication skills, general skills)

• Can plan marketing activities in the organisation.
• Can organise marketing activities in the organisation.
• Can work for a marketing team.
• Is able to reasonably argue on the aspects of marketing.
• Is able to conduct research on marketing activities in the organisation.
• Is able to independently organise their work.

Competence (analysis, synthesis, evaluation)

• Can find creative solutions for prevention of marketing problems.
• Is able to describe and analyse practical problems in the marketing sector using a variety of special methods.
• Is able to use and process various types of information and statistics using ICT solutions.