Academic Master Study Programme
BRAND DESIGN
A unique study program based on an interdisciplinary approach and combining design, management, marketing and information technology.
This program prepares specialists who will be able to create the organization′s visual identity and visual communication in accordance with its business philosophy, strategy, using modern design solutions.
The program is based on a team of professionals who not only teach, but also work in the field of design, marketing and brand management.
The goal of the program is to provide students with knowledge, skills, and competencies in design so that they can build the visual identity and visual communication of any organization in accordance with its business philosophy using modern design solutions. So that they can combine the beautiful, the aesthetic with the rational and the functional. And don′t most of us want that? We develop creativity, critical thinking and flexibility on a daily basis in order to be able to learn and work in changing conditions and to quickly search for innovative solutions to scientific and work problems, and we pass this on to every student.
The skills and competencies that can be acquired in the Brand Design program will become increasingly in demand in the future. This program is a story about the ability to notice what elements are missing in today′s world and business environment, connect them together and offer a way to learn and apply them. There is a need for professionals and leaders around the world who can combine art and design with business strategy.
Today, design has become an integral part of business management: “design is part of the business DNA because there are three design legacies that have organizational components: traditions or practices (applied design methods), approaches (focused on individuals, oriented toward processes, problem resolution or cost minimization) and organizational purposes (visions, missions and strategic objectives) ”(Junginger, 2015).
Design has become one of the strategic factors that determine a company′s competitiveness and also forms the company′s intellectual capital.
Degree to be achieved: Academic Master of Humanitarian Sciences in Design.
Acreditation: License 30.06.2021. Study direction is accredited till January 18, 2030.
Admission requirements:
Previous education:
- Bachelor degree of Arts
- Bachelor′s degree or second level professional higher education in economics or management
- Bachelor of Science degree in computer science with at least 2 years of experience while in charge of a company or one of its departments
- English level B2 or International English language certificate:
TOEFL iBT – 72+
TOEFL PBT (paper-based test) - 513+
IELTS - 5.5 - 6.0
TOEIC – 605+
FCE (First Certificate in English) – 160+
CAE (Cambridge Certificate of Advanced English) – 160+
CPE (Cambridge Certificate of Proficiency in English) - 160+
Cambridge English: Business Vantage (BEC Vantage) – 160+
Pearson Test of English Academic (PTE A) – 59+
Cambridge English Linguaskill – 160+ Duolingo - 100+
Technical provision:
- Computer for projects and professional portfolio development (recommended Apple MacBook);
- Special software (Illustrator CC, Photoshop un Lightroom, Adobe Effects) – it should be installed before courses will start (according to course instructors requirements).
Admission reguirements for foreign students are available HERE.
Aim and Learning outcomes
|
Aim of the Study programme: |
|
|
|
|
Learning outcomes of the Study programme: |
|
|
Knowledge |
|
|
Skills |
|
|
Competences |
|
Period of studies
Full-time studies - 2 years
Study schedule is designed for employed students and those who have other important tasks during the day:
- on-line video lectures according to study schedule from 18:30 to 20:30 twice a week (IMPORTANT: those are online lectures not records, thus professors and students can communicate, show different documents, answer questions etc.);
- all lectures later could be watched as records until the end of the study course (very important to those who cannot attend lectures due to objective reasons or are late to lectures);
- seminars, teamwork, discussions, consultations - on Saturdays according to study schedule from 09:00 to 17:00
Study courses
MANDATORY STUDY COURSES
- Introduction in studies
- Branding
- Brand Graphic Design
- Brand Visual Identity
- Motion Design
- Management of Creative Projects
- Contemporary Art
- Management Psychology
- Intercultural Communication
- Research Methods and Organization of Academic Work
COMPULSORY ELECTIVE STUDY COURSES
- Basics of Design (for students, which previous education is in the fields of economics, management or computer sciences)
- Management Theories (for students, which previous education is in the fields of art or design)
- Workshop “Organizational Culture and Brand Design”
- Marketing Strategy and Competitive Positioning
- Intellectual Property Law
- Strategic and Change Management
- Labor, environmental and civil protection (If not completed at previous education levels
FINAL EXAM
- Master Thesis
